Playing with type

This was just a fun type project I did at work for the login screen to access services for students, staff, and faculty on campus. For the past couple of years we’ve done the concept of “Hello 201_” for each new year, but with different creative and marketing pieces. 2017 was a handwritten script, 2018 was big block letters somewhat scattered around the page.

Needing to be different, I started sketching ‘hello 2019’ in a different (from the previous two years) style of typeface. It ended up having some kind of futuristic look—thin lines, simple shapes, pointed edges—and turned out pretty good/served its purpose. Playing around with type is fun. :)

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Malary Cloke